We looked at many interviews with Sir Martin Sorrell and found one that we thought we could bend to our evil wishes. We then wrote a script that would make sense with what he was saying. Well, mostly. Finally, we replicated the room and lighting from the clip and filmed a member of the agency playing the role of protagonist. It was fun.

This was the best received of all the films and had the industry abuzz. A few unfortunates actually thought we had gone to see Sir Martin.