Cannes Lions
STUDIO DE KEUKEN / DANGEROUS KITCHEN MUSIC, Amsterdam / SIRE / 2008
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SIRE's goal is to raise awareness that parents currently are maybe a bit too 'involved' in their children's sporting endeavours and to serve as a reminder to parents that it should be their kid’s game again. The sideline is not a place for acting out frustrations and missed opportunities of their own. It's a...well...a game! The music parallels with the film like a mad orchestra conductor, conducting with wild completely out-of-control arm-gestures, playing his musicians like marionettes, just like the parents do with their kids.
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