Cannes Lions

Sirens For Safety

PUBLICIS COMMUNICATIONS, Gurgaon / ALBA / 2016

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Case Film
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Demo Film
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Overview

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Credits

OVERVIEW

Description

Often, the sound of an approaching police siren can halt a crime about to happen. So, we created police sirens that can be triggered from any smartphone. These smart sirens were placed on billboards in crime prone areas.

If someone felt threatened or witnessed a crime underway, they could hit the SOS button in the app.

The app activated a siren within a 2km radius and also sent the victims / witness's details and location to the police.

Execution

In the month of February, the Sirens For Safety project was launched online. Smart Sirens were placed in the Near Capital Region of Gurgaon for public demonstration. A consumer-oriented film that demonstrated the working of the system was made available on the Facebook page and microsite. People all over India were then invited to sign the petition so that the project can be made available in their locality. Several residential complexes and townships adopted the idea in the month of March. And conversations with the central government were started to implement the idea across the nation.

Outcome

Thousands of people signed the petition for the idea to go live in their locality. The Central Government started a conversation with the client to implement the idea on a larger scale. Several residential complexes and townships decided to implement the idea on their premises. Post the project, the client also received multiple security projects from both government and private bodies.

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