We worked with Sirin Labs to create a spectacular online launch experience for Solarin, the new £10,000 high performance smartphone that offers ‘tomorrow’s technology, today’.

Sirin Labs is a brand built on uncompromising quality, bringing the most advanced technology to their customers. We were challenged to create a launch website that matched that ethos. To push the boundaries of modern website technology with a spectacular interactive experience.

This needed to be an experience that highlighted the complete perfection and attention-to-detail of every feature of the phone. A website that, like the phone itself, people in the technology community would want to talk about.

The site is a tour-de-force of animated browser graphics. A spectacular piece of interactive development that harks back to the days of epic Flash websites.

The site takes visitors on a tour of the smartphone’s capabilities by exploding itself in front of their eyes, with a spectacular 3D WebGL breakdown of the innovative features that make up the world’s most advanced phone. Discovery was core to the experience. We wanted users to explore this revolutionary device and discover the craftsmanship, innovation and exceptional quality behind each component.

The Solarin’s key feature is its unique secure zone: the Security Shield. The site highlights that feature with its own ‘secure zone’. Users flip a switch and the whole experience changes from slick and luxurious into its own retro styled secure-mode, designed to match the secure zone styling in the phone’s UI.