The authors of the books we were promoting have distinctive and well-known voices, which lent themselves perfectly to radio. Furthermore, their informal but pithy style sat comfortably within the similarly pitched Classic FM environment. Alongside author fame, front covers are also crucially important in aiding recognition for purchasers when in-store. Radio alone cannot provide this visual push, but by exploiting the Classic FM website we could join the dots and leverage both drivers.

Our clever deployment of a limited media budget delivered media value 60% greater than the investment and surrounded our target audience. The business results have been impressive: sales targets exceeded by up to 190%. Four of six titles charted in booksellers top 10s. Significant improvements to in-store visibility. 6,00 competition entries. And a very happy client!