Cannes Lions

Sizzle

STRING AND TINS, London / VUE ENTERTAINMENT / 2016

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We begin surrounded by dark liquid, travelling into it as it becomes golden cola. Giant ice crashes around us, then liquid morphs into rocky landscape. We travel into a ravine. Giant thread races overhead from behind. We see from above - it’s lacing a leather seat in the cinema. We take our seat, a planet crashes into mercury which atomises – millions of particles rising within low gravity – they form a speaker cone. Driven by sonic booms, it throbs and ripples, passing around the diameter, over and behind us. The cone is broken up by sub bass and drops into black. A prick of light enlarges; we are looking into a projector. As we travel through the lens, faster and faster we pass the inner workings, beams of light, eventually we pass into pure white - it implodes in on itself, whereupon the VUE logo is formed in flames