To make the 5-minute film, WPP collaborated closely with award-winning production partner, Imaginary Forces, who developed high-craft 3D animation with a team of 17 specialised artists, animators, camera crew and motion capture specialists. The team was led by Emmy-nominated director Alan Williams. The film took 4,600 hours of design and animation to complete and the polygon count for each players ‘Robot’ was 5,472,640 which represents the density of detail rendered in each CG model.