Cannes Lions
DENKWERK, Cologne / SKARV / 2016
Overview
Entries
Credits
Description
SKARV is a scarf: a scarf that transmits sensations. It is quite possibly the most genuine digital connection between people who are emotionally close but physically far away.
These individual “sensations” on the smart phone screen are transmitted via the app to the scarf wearer – and then they are felt through the 12 embedded vibrating motors.
Execution
The (loop) scarf is embedded with 12 extremely flat vibrating motors, which can be intuitively and individually-controlled via the App. The vibration pattern on the screen – duration, order and intensity – is transmitted as a unique “sensation”. The scarf itself is 3-D knitted with eco-friendly yarn. The battery is charged via Micro-USB and communication occurs over Bluetooth on a smart phone. SKARV is genuinely innovative – its technological uniqueness has been confirmed by the patent office. The system is beyond the prototype stage and we are currently in negotiations with labels for its production.
Outcome
SKARV is truly new. Everything is ready to be scaled – but negotiations are still ongoing (and in many respects have nothing to do with the product itself). What makes us very confident – and what ultimately led to SKARV, were the qualitative test results: whoever tries it on and experiences it, does not want to give it back.