We developed a print campaign to promote the power of the leaf blower. In this print campaign, we are deliberately exaggerating the strength of the product by dramatizing its effects on unexpected subject that may be in the way of the leaf blower in the garden so typically a dog, or a toddler on its tricycle.

In order to have a humorous and light-hearted tone & style, we choose to craft the execution using an illustrative treatment, close to today animated film. Adding a strong stopping power toward the visuals and creating a distance from the real world not to chock our audience.

In the end, the visuals manage to bring to life promise of the product : powerful leaf blowing, while being impactful and witty.