A welcome note stating " TYROLIA ski bindings are suitable for all terrain" and a white pillow with two tips pointing upwards (symbolizing 2 mountain tops), are found on the botel bed. Printed on the pillow is: "Since 1928. Ski bindings for all areas."After their stay, the sports dealers receive a pair of old barrel staves as a farewell gift, wishing them luck for the season.

The promotion was perceived with delight and led to an increased interest from the sports dealers.91% of all conference attendees went to the Tyrolia Lecture.After completion of the winter sales 2006/07 Tyrolia mantained their status as world leader in ski binding sales.