We went from brief to execution in about 4 weeks. In that amount of time, we found the perfect improv actors to pose as two guys from Heavenly and gave them the keys to a snow cone truck, armed with one task - to bring a taste of Heavenly to the Bay. This meant more than just handing out free snow cones or selling season passes. This meant putting smiles on every passerby’s face. And that’s exactly what they did.

We raised season pass ticket sales 40% from last year, earned 4,700,000+ media impressions (including an article in the New York Times) and changed the way people look at Heavenly Mountain. That’s why Heavenly plans to open every season with a cup full of snow.