The advertising budget was negligible. So using the traditional media channels to communicate the message wasn’t a possibility, considering the costs involved. Nonetheless, we needed to create a message that people would remember and associate with the long lasting attribute of the soap.

The advertising budget was negligible. So using the traditional media channels to communicate the message wasn’t a possibility, considering the costs involved. Nonetheless, we needed to create a message that people would remember and associate with the long lasting attribute of the soap. We decided to use the soap itself as the medium of communication. Creating branding as long lasting as the soap itself. So SKIN remained distinguishable right till the end, unlike other soaps.

The product design created curiosity and despite being a small hand-made brand SKIN today has found many distributors.