With a tight budget and little brand recognition, we had to get creative - SunSense Untoasted.Specially designed metal plates were placed inside toasters - blocking the element and leaving part of the bread untoasted. It dramatically illustrated the selling point of SunSense – keeping your skin burn free this summer.The SunSense toasters were installed at the buffet counters of beachside hotels and resorts – where customers were most likely to hit the beach after breakfast.Customers were then directed to the SunSense sales kiosks next to the resorts.

By identifying a new channel – plus some innovative thinking to grab attention – sales of SunSense were 500% higher than those in major retail centres.