La Roche Posay is a leading dermatological brand that has been working with dermatologists for almost 50 years to offer everyone the best skincare solutions.

With doctors by their side, they run clinical and epidemiological studies and innovate for better product efficacy. In 2021, the brand launched its first brand campaign "skin is more than skin" showcasing its brand mission of life-changing dermatology. The campaign portrayed people with skin issues with a powerful message: Skin issues can have a strong impact on the quality of life. Producing a brand campaign enabled LRP to raise awareness on taking care of your skin.

La Roche Posay launches the For All Skin Heroes campaign, with patients bravely sharing their stories to help thousands of people feel less isolated and less rejected. After looking for real people living in silence with real skin issues, we turned them into the heroes of our brand. We gave voice to their skin stories. This is how we inspired people, and helped everyone to make sure that no skin is too complicated to be cared for. For once, skincare cares about the humans behind the skin. Together we join forces to change their lives because we are all skin heroes.

Through this campaign, La Roche Posay wanted to show everyone the beliefs that drive it to always do better. Skin is more than skin. Skin runs deep. If often perceived as superficial, aesthetic rather than medical conditions, skin conditions can have a terrible impact on quality of life. Hence, the strategic angle: No skin left behind. When you have a serious skin condition, it's easy feeling left out. The industry seems more interested in helping people postpone their first wrinkle than in helping the 2 billion people that suffer from actual skin conditions. La Roche-Posay believe that it comes to skin health, no skin should be left behind. They show everyone that it's not just a cosmetics brand, but it's an activist brand that does everything it can to offer its consumers a better life.

For the first time, we took to the streets, on social media, and to worldwide medical congresses a campaign that showcases true skin life-changers: a diversity of people, derms and scientists sharing their own skin story and opening up about skin pathologies. They step in the light capturing their heroism, sincere emotion, and raw skin. We see acne-prone skin, scarred skin, eczema… but mostly we see beauty and pride. Their heartfelt testimonials from all over the world are shared on social media and on the brand’s website.

This campaign was broadcast all over the world, with more than a 100 million impressions worldwide. With its global social media movement, they reached 150 million people, and more than a 100 skin stories were shared and viewed more than 50 million times and more than 10 000 posts were created.