We looked at media with fresh eyes.

Our communications plan raised awareness, created excitement and built trust in an efficient way that maximized the power of our limited funds. The mixed media strategy included:A custom Eye Roller interactive experience on ABC’s Digital Full Episode Player with CGI animation to demonstrate Eye Roller.

WOM programs with sampling and couponing. SheSpeaks empowered their strong female networks to participate in a sampling panel and share their experiences.An introductory TV flight of efficient :15’s and product integrations featuring Nutritioniste’s dermatologist.Magazines to help create “product news” story via advertising/advertorials and generate PR dominated targeted editorial.Engaging social nets of key magazine partners to spread the word on Garnier’s behalf through online forums.A strong web presence of high impact digital display, search and eCRM amplified the conversation online and among Nutritioniste’s current customer database.Highly visible out-of-home that drove women to retail.

The combination innovative media, television and print has directly attributed to selling over 1 million products within its first 6 months which was instrumental in moving the Garnier Nutritioniste franchise from #8 in the skincare category in 2007 to #4 in 2008. We saw significant sales increases as a result of TV advertising.“The Agency captured the innovative nature of the product with an equally innovative 360 media approach that built buzz and drove purchase of the new Eye Roller. Today Eye Roller is the #1 new beauty product in America”.Deborah Marquardt, VP/ Integrated Marketing Communications.