To make them recognize our products and their benefits we decided to be where the actually go: the fruit section.

We placed stickers on fruits according to the textures that simulated the skin problems and also the Lubriderm® product that would solve these problems.

Women decided to buy the body lotion recommended for them in the fruit section. People who wouldn’t normally visit the beauty and cosmetics aisle decided to go there and pick Lubriderm®.

During the days of this activation the Lubriderm® sales raised a 50% compared to days without the activity and a month later the regular sales raised on a total 35% compared to earlier months of the year.

Lubriderm® as a brand started to exist for many women who didn't consider it before and also made them realize that there is a way of getting more than a simple moisturizer.