A rare online excitement: product site channelled by a hunting game 'Trail after Paul'.

Out of 8 movie clips, users look for the traces and clues, and decide where he'd been.

Further, a pharmacist guides the users to the product site for product exposure and diagnosis.To defreeze their medical coldness and to inject youth into their brand perception, Vichy (a pharmaceutical brand) launches a new product 'CONTROLE' against excessive sebum. 'Paul' symbolises your skin problem without the usual 'you have a problem' accusation and provides an active atmosphere to a rather disturbing condition.Targets young and active male clients.