Cannes Lions
LUCKY GENERALS, London / HOSTELWORLD / 2016
Overview
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Description
The film shows a group of young travellers embarking on a daring adventure together; skinny-dipping in a cenote (a natural sinkhole) in Mexico.
The group strip off and jump in. Then they encourage one of their number to do so from an even greater height.
At the end of the spot an exchange between two of the travellers reveals that they have only just met and don’t even know one another’s names.
The film ends with the strapline: Hostelworld. Meet the world.
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