Cannes Lions

SKINS APPAREL

VML, Sydney / SKINS / 2012

Film
Film

Overview

Entries

Credits

Overview

Execution

When we were challenged to create a new way to sell SKINS, there was only one thing we knew we needed... Technology. SKINS are the world’s most advanced sports performance garments and we needed to replicate that technology in-store as part of the shopping experience. So we created the 'Quick Fit Station' which was designed to remove the need to try on the product in-store whilst helping the customers choose the perfect garment from the range.

Outcome

SKINS have seen the following:A staggering 35% average increase in sales month on month / year on year across each store it was installed in.Reduced product returns and package damage from people trying on multiple products to get the right size.The installation has been so successful, that a global rollout has been ordered, with 'Quick Fit Stations' across Australia, London, Paris and Rome already on order.

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