Brief: Vichy launches Skinset, its first line for 16-22 years old girls.Objectives:Recruit among a new targetDrive young people to points of salesOne-Two-Three: Buzz, Community, Database.To create buzz among a new audience, Vichy built its Skinset website as a viral marketing platform at the core of a global integrated campaign: it offers young women to sign up and play to the “5 signs of perfect-looking skin” game, compete for a prize, customize their online space and invite their friends to join their community. Thanks to their overwhelming response, the Skinset database is growing.