Cannes Lions
SKIPTHEDISHES, Winnipeg / SKIPTHEDISHES / 2019
Overview
Entries
Credits
Background
Jon Hamm, is an A-list American celebrity, but in this ad he acts as if he's a true Canadian.
Execution
SkipTheDishes is a proudly Canadian food delivery app that competes in a highly commoditized category against entrenched, mostly American players like UberEats. Culturally speaking, Canadians are very proud of the Canadian talent who've made it big in the USA. From Jim Carrey, Ryan Reynolds, Celine Dion, etc. But rather than using a well know Canadian celebrity we thought it would be much more endearing to show an A-list American celebrity who wishes he was Canadian.