Cannes Lions
(h), Milan / SKODA / 2008
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The aim of the spot is to underline in the simplest way the advantages of the ESP (Electronic Stability Program), now standard on the whole Skoda car range. Two guys are running in a park, one is clearly challenging the other who holds himself in a low profile and slightly out of shape. After a short acceleration the two arrive at an easy bend. The challenger misses the bend and goes straight off the road while the other one makes the turn safely.
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