The main concept of this video focuses on the national sport, baseball. In the beginning of the video, the reverse-play shots are visually intriguing and captured the attention of the audience right away. Followed by KOL, the Jeremy Clarkson in Taiwan, William Zhung askes the question that everyone wants to know, which is “how fast can the Octavia 1.0 TSI go?” Then, the answer ”Faster than you expect” is surprisingly answered on the 150 km/h fast ball, which perfectly demonstrates that Octavia 1.0 TSI is so fast and stable that it’s able to capture the 150 km/h fast ball with the high-speed camera.

Visually speaking, slow motion shots are not only visually impactful, but also serve the narrative purpose, to reveal the answer of “how fast can the Octavia 1.0 TSI go?” (The answer is written on this baseball in a close up shot.) , which is also visually innovative.

The cinematography serves an important role for this video. The challenge is whether the high-speed camera is able to capture the rotating 150km/h baseball and the written phase on it. We used the Phantom VEO high-speed camera with 1400 frames-per-second (fps) at its 2560 x 1600 resolution. For the close-up shot of the written baseball, we successfully shot it with the shutter speed up to 5000 frames-per-second (fps), the highest speed shot of the film.

We launched this video on Facebook (Taiwan’s largest social media platform) and Yahoo (Taiwan’s largest search portal) to drive social reach. Furthermore, we collaborated with Lamigo baseball team and played this video in the big screen of the stadium in every game, including finals of 2017, in order to reach baseball fans and maximize the outcome.

We successfully created an online video with a simple but highly impactful, convincing and memorable storyline.

This video turned out to be a huge hit in Taiwan. In total, 4.6 million video views were reached from Facebook, Youtube and Yahoo, which is equal to 21% of Taiwan population (23 million). Also on Facebook, there were more than 4,200 participants who shared the video and left positive comments mainly referring how creative and visually impactful this video is.

The average showroom traffic for this campaign has increased 377%. This campaign successfully boosted the sales of Octavia 1.0 TSI.

This video has been awarded by Yahoo (North Asia) as the Best Native Ad Campaign: Outstanding and Best Video Strategy Ad Awards: Merit. SKODA is the only the car brand that won these awards in the region of Taiwan and Hong Kong.