Cannes Lions
DAIKO ADVERTISING, Osaka / THE ASAHI SHIMBUN COMPANY / 2013
Overview
Entries
Credits
Execution
This concert hall comprises ideal sound facilities so that it is said “Music falls from a ceiling”music falls from a ceiling", it is praised by musicians of the world.
In addition, the building is located in the place that can overlook the view of the Osaka highest peak.
We planned the best concept for the Christmas season campaign by using the important elements that is ideal sound facilities so that it is said “Music falls from a ceiling” and also “Splendid view from this building”. The “Projection Mapping” was the best solution to make it.
Outcome
From 14 to 25 on December in 2012, visitors of the waiting overflowed every day more than one hour and reached the large prosperity of 12,741 number of the viewers during a holding period of 12 days.
Furthermore, it was taken up topics with TV programs, newspaper articles and a large number of blog.
The purpose of the creation of the topics and the expectations for this renewed music hall was accomplished.
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