OBJECTIVE: We were tasked with persuade ex-customers who had left Sky, to perform a massive U-turn and come back to the provider.

INSIGHT: Switching away from Sky, customers were experiencing a gap in quality between the Sky TV entertainment they had given up and their new television solution. Their new TV solution wasn’t living up to expectations.

What better time than Halloween to shock people into coming to terms with a decision they were regretting?

The activation went out on a single day - Halloween - for the concept linked impact.

Both the Email version and the mobile version can be viewed in the 'case film' and the 'supporting digital film' areas of this entry. [Not to processor - please ensure that both are available for viewing through the voting software. Many thanks].