We created an interactive, voice-activated cinema ad that would engage movie lovers and use the media in a fun new way. We demonstrated exactly what happens when you make The Hulk angry.

It started with the torso of a skinny guy wearing a shirt with the super ‘Yell at the screen to make him angry’.

The louder the crowd yelled the bigger he became. If the crowd stopped yelling he shrunk. After a good deal of yelling his shirt ripped off and he turned became The Hulk.

Everyone who was in the cinema really embraced the ad and we had full participation every time it played. The results exceeded Sky’s expectations when they received 2701 new sign-ups during the month the ad was playing.