Cannes Lions

SKYFLAKES CRACKERS

LOWE PHILIPPINES, Makati City / MONDE MY SAN / 2006

Film

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Overview

Description

One’s state of mind is affected by the state of one’s stomach. The film opens in a police precinct, where a witness describes a crime suspect to a police sketch artist. Unfortunately, hunger seems to have affected the witness’ testimony, proving that an empty stomach leads to an empty mind. A police officer then hands the witness a pack of Skyflakes Crackers, the most practical and convenient way to keep hunger, and its ill effects at bay.

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