Aimed at recruiting new members to Skywards, Emirats Frequent Flyer programme, the Brief Escape campaign targeted leisure and business flyers through a wide variety of online media titles across Europe, Asia, Africa and the Middle East. Eyeblaster technology was used to deliver a series of creative executions - many tailored to the media in which they appeared - which would allow prospects a 'brief escape' from the mundane to a dream destination. By the campaign's end, the average click-through rate stood at 16.84%, and more than 3,000 new members had signed up, representing a 395% return on Skyward's investment.