Cannes Lions

SL ARMY SEVA VANITHA

TRIAD, Colombo / SRI LANKA ARMY / 2009

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Overview

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Overview

Execution

The local insight was Sri Lankan people have a history of contributing personally toward the building of an edifice that would be of importance to the community. Using this social insight, an ambient idea was initiated where the blueprint of the proposed building was taken on a road show both across Sri Lanka and overseas (Japan, USA, Italy etc.) where there is a large expatriate community.Activation called contributors to the building fund to purchase bricks in any part of the building they preferred and paste designated stickers to indicate their contribution. A master blueprint collated the complete contribution.

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