Cannes Lions
STATION FILM, New York / WENDY'S / 2017
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As a part of Wendy’s recent resurrection of popular ‘90s menu item Taco Salad, the digital vignette “Slang” reawakens beloved archaisms like a blocky neon “Talk to the hand” sweatshirt and the iconic catchphrase “As if” to breathe life into days (and fads) long gone. The spot focuses on a retro-obsessed mother enthusiastically reliving her glory days now that Wendy’s has sanctioned a return to the past. While her teenage daughter agrees that Taco Salad is a welcome addition to the present day, she also carefully points out that not all trends are as “bomb-diggity-dot-com” without the rose-colored glasses of nostalgia.
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