Thanks to the movement detector in their smartphone, the dedicated app calculates the actual sleep time of participants and lets them earn 10 Miles for every hour slept.

In 2 weeks:

- Over 350,000 visits on the website

- Nearly 100,000 registered users

- And more than 180,000 nights activated

The app was ranked No.1 in the “entertainment” category and 4th overall among all free apps.