As part of "It's a Dreamer's World" awareness campaign, we created a radio stunt called SLEEP RADIO to drive people's attention to sleep disorders in general and insomnia in particular: the first-ever binaural radio transmission.

Binaural waves have been studied for decades for their ability to induce relaxation, meditation, creativity and other mental states.

The phenomenum is perceived through headsets, when one of the stereo channels (left/right) delivers sounds at a slightly different frequency than the other.

The difference in frequencies generates the feeling of a "beat" which can drive the brain into a delta state – and could actually put a person into a relaxed state.

[Please refer to the SLEEP RADIO videocase -- it includes a sample of binaural waves which you can actually experience if you are using headphones].

Following a week of radio spots covering the risks of insomnia and hints on how to sleep better, on Friday night Alpha FM aired a full hour of binaural music.

The playlist selected by Alpha FM was "binauralized" by a specialized sound engineer, who inserted the binaural waves on the lower end of the sound waves by unbalancing the frequencies delivered to the right and left ears.

The SLEEP RADIO experience was promoted on Alpha FM and also online, as part of the "It's a Dreamer's World" awareness campaign.

* 5+ million impacts generated by the radio campaign in just 4 days

* 3+ million impacts with the online campaign in 4 days

* 25,000+ people engaged on social medias

* 103,123 people listened to the radio program

* 28.001 people impacted by the program

* 2.365 online listeners