This first aired inside the store.We see a French nature documentary featuring the birth of a butterfly. Through time-lapse, it captures on film how first, the caterpillar rests in the sanctuary of its cocoon. After days and nights of slumber, it grows restless and emerges very slowly from inside. This is when we see that it is not a butterfly after all, but a guy, waking up from what seems to be the most restful slumber he has ever had - inside a sleeping bag made by The North Face.