Cannes Lions

SLIM FAST DIET RANGE

CHEMISTRY COMMUNICATIONS GROUP, London / UNILEVER / 2007

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Overview

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Credits

OVERVIEW

Outcome

93,000 website visitors (5 times the average) have taken the opportunity to discover the new range. 8% registered for a personalised plan, a fourfold increase on the average. The 5,000 diaries available online were redeemed within 2 days.

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