Cannes Lions
McCANN HONDURAS, San Pedro Sula / DIARIO DIEZ / 2016
Overview
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Credits
Description
Diario Diez, presents Slim Prices.
The first smart reward card that gives you benefits based on the amount of weight you lose.
Execution
So for example, the more weight you lose running, the less you will pay for your next pair of trainers.
Every subscriber received one Slim Prices card.
You simply needed to activate it on the scale and keep it updated with your current weight.
The updated discounts would apply on any store, using the fast data system.
Outcome
In just a few weeks Diario Diez had increased the amount of subscriptions. Over 1200 users
And thousand of users are already losing weight and enjoying their benefits. Over 5100 kgs less
Not only saving money, but also gaining a healthier lifestyle.
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