The slot machines are one of the main demands of casinos.Strategic creative solution: We place on a bridge in Madrid a panel display that represented a slot machine, and we invited people to take a picture in which the same 3 cars match. What we wanted was to get a novel way for people to tell you that luck is everywhere and that will lead to casino.Maximize results: All those people who sent the message that came out with3 cars the same colour, entered to win 80,000 euros.

More than 1,000 SMS's were received during the two weeks of action, dodging among all 80,000 participants. b. The campaign won broad participation and helped to increase by almost 10% of visitors to the Casino during the period and a 16% increase in slot machines.