SLOW BUTTON.

We developed a button for delivery that arrives at an unknown time. This button is to remind people to slow down and enjoy the time of waiting for that delivery. We also built an e-commerce function that lets anyone to shop slowly, even without the actual SLOW BUTTON.

On May 4, 2017, the SLOW BUTTON campaign website launched and started accepting applications for chances to win actual buttons. After the one-month application period, lucky winners received actual SLOW BUTTON devices for ordering their boxes of beer.

SLOW BUTTON has been featured in 98 media outlets, attracted 160,000 unique users, and 10,145,930 impressions in social media reach. It also sparked conversations about ways of working and social acceleration. Users have voiced their realizations about the benefits of taking things slow, their doubts about the necessity of leading a high-speed lifestyle, and their desire to relax with a drink of Green Label.