Lebanon has a local population of 4.3M and a diaspora population of 18M. Yes, you read that right. That means for every person living in Lebanon, there’s almost 5 of their relatives abroad… and with only one way of communication: Skype.

Can you imagine a bigger adversity in the face of so many people? It was the equivalent of our century’s plague: the Splague.

We put a face to the Splague… literally. Cue “Slow-Face”; a common condition that has been eating away at people during video calls – it manifests itself in woefully deformed faces and voices.

We created shareable, ridiculously cynical, content that: introduced in a dramatized way the tragic condition, showcased its consequences, and then revealed the cure to be a faster connection with Connect.