Cannes Lions

Slower

LG2, Quebec / SOCIÉTÉ DE L’ASSURANCE AUTOMOBILE DU QUÉBEC / 2021

MP3 Original Language
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

A radio announcement about speeding. In order to show the clear case for reducing speed, every time the narrator slows down how fast he speaks his sentence, the accident’s effects are reduced. At the end, when he speaks slowly, the accident is avoided altogether and there are no victims.

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