Cannes Lions
LG2, Quebec / SOCIÉTÉ DE L’ASSURANCE AUTOMOBILE DU QUÉBEC / 2021
Overview
Entries
Credits
Execution
A radio announcement about speeding. In order to show the clear case for reducing speed, every time the narrator slows down how fast he speaks his sentence, the accident’s effects are reduced. At the end, when he speaks slowly, the accident is avoided altogether and there are no victims.
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