Cannes Lions

SLY RACOON COMPUTER SOFTWARE

TBWA\GERMANY, Berlin / SONY / 2003

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Description

Sly Cooper, the master in the art of thieving, sneaks around plundering and robbing everything of worth. Nothing is safe. Sly is slick, smart and smooth — and never gets caught. The banner portrays the cartoon-style character of the game in which the moves, sound and optics resemble a Disney comic film. The claim reads: "Sly Racoon. He just nicks everything. And always gets away with it". The banner links directly to the Sly Racoon Internet site.

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