Three-phased launch strategy onsite at key industry conference, The Inc® 500.Tease: Enshrouded physical plum-collared cube with “Who’s Getting One?” messaging and countdown timer synchronized to launch announcement.Reveal: Countdown demystified as card unveiled by OPEN President.Cube simultaneously transformed from tease to reveal during announcement.

All guest invited to conference given opportunity to test product before broader release.Recognition: Plum Card-branded, content-loaded, fully activated iPhones distributed to honourees and VIPs.

Over 85% of honorees requested to receive more information about the Plum Card.26,000+ purely event driven visits to Plum Card beta site...prior to any media support launching.Charter Cardmembers gained at event headlined media outreach campaign.Highest application rate ever for a partner event.Significant anecdotal feedback from participants about card value proposition, unique way in which it was revealed and overall presence in event suggests strong subsequent endorsement of Plum card from participants.