There are 7 billion people on the planet, and yet everything around us is designed by just 5 million people – just 0.1% of the population. We set out to celebrate this small but powerful group, and let them know that the Z2 mini is the perfect workstation for them.

To make our film as authentic as possible we wanted to feature real design professionals that would actually use the HP Z2 Mini.

Not only did we feature real architects, engineers, and designers we also worked closely with world renowned architect and master planner Daniel Libeskind. We went directly to his studio in New York City and captured him interacting with employees, sketching building prototypes, and discussing what makes our niche target of designers small yet powerful.

In order to have the greatest reach, we specifically hyper targeted our film on Facebook and Twitter to appear on the feeds of designers, architects, and engineers. This approach maximized our spend, allowing us to tap into that .01% of the population, that makes the world for 7 billion.

Sales Results Pending.