An incentive was created for the real-estate agents. This requested that the small fry (the small office rentals) be handed over to Regus. The invitation to the incentive was sent in the form of a survival kit, the score reminder consisted of a safari hat, and the winner notification contained a mosquito net to keep the mosquitos at bay in the Amazon. For this was the destination of the incentive trip.

20 kick-off e-mails were sent. Eight of the addressees took part in the incentive.