Cannes Lions

Small Print

SCHOLZ & FRIENDS HAMBURG, Hamburg / VHV INSURANCE / 2017

Awards:

2 Shortlisted Cannes Lions
MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
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Overview

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Description

Any insurance relationship starts and ends with the insurance contract. The content of this document is the most important factor for the customer. When it comes to being trustworthy, any contract has a part that is about trust and trust only, because no usual customer ever reads it: the small print. We made it the centre of our concept.

In the spots, we present sentences from daily life that sound harmless at first sight. Followed by all the troubles that hide in them like small print.

Tagline: Life is full of small print. At least our’s you can trust. VHV insurance.

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