The posters were constructed using the unique reverse perspective technique, using specially constructed 3D canvases. These made the streets and lanes literally move and bend before the consumers eyes as they looked at the posters – and the more they moved and walked around the posters, the more the image moved. This engaging technique drew everyone into the smart section of the showroom.

The artwork attracted immediate attention when placed in the showrooms around Hong Kong. As the campaign only started recently, we have yet to receive sales figures.