Cannes Lions
SYZYGY UK, London / SMART UK / 2006
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Description
Car manufacturer Smart wanted to tell its story online. They were looking for a way to communicate the practical benefits of their funky city cars from a fresh perspective. Inspired by the vocabulary of IQ tests, the microsite and accompanying campaign goes out of its way to cheekily subvert the genre by delivering playful and often unexpected answers to a series of questions and brainteasers.
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