To communicate that the short smart has a surprisingly large interior and is comfortable. A live demonstration filmed with hidden camera.

During the world's biggest automobile exhibition (IAA in Frankfurt/Germany) the two fat men sat in small cars from various manufacturers whilst exhibition visitors looked on. This is an idea conceived by the creative team. Two above averagely tall and particularly fat men take seats in one of the world's shortest cars and have adequate room. The stunt dramatises reality, using the simplest means to vividly demonstrate that the interior of the smart is much bigger than people would expect.The stunt was filmed with hidden cameras and broadcast on German TV on just one single day. Yet the images remained in most TV viewers' memory for a long time.Furthermore, the film was placed in the Internet by some unknown person and caused a stir in the marketing departments of smart competitors for many days.Press reactions were also big. One of the two fatties was even invited to attend a TV show after the stunt.

This is an idea conceived by the creative team.