Cannes Lions

SMART CITY-COUPÉ

SPRINGER & JACOBY WERBUNG, Hamburg / DAIMLEY CHRYSLER / 2004

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Overview

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OVERVIEW

Description

A novelty pen including an inbuilt floating device.Instead of moving from one end of the device to the other, the city coupé brakes early on and stops.What appears to be a production error at first quickly makes the point of the communicative target:Faster on the brakes - thanks to hydraulic brake assist.

Outcome

The Smart Centres are able to order the pen as a give-away via the smart extranet.Until now more than 10,000 pens were ordered, produced and delivered.

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