The market for electric driven cars is moving. Some huge manufacturersare launching new and intelligent vehicles. The Smart Electric Drive wantsto gain the image as the original in this new market by claiming “Electric Driving” in a very unique way.

A special labelling on the inside of inner-city fences made the images of smart fortwo electric drive disappear to the eyes of people passing by. Almost invisible to the environment.

Extremely high awareness for this unusual design idea, placed inhotels, airport lounges, in trains and in sport and fitness centres, combined with high sympathy for the car when people wanted to use the socket for their devices and explored this surprising idea.