A brand communication that is intended to convey the imminent arrival of the smart fortwo electric drive. Taking advantage of Christmas season smart back on TVC to talk about the brand and gives best wishes for Christmas. The spot 30 " has the goal to anticipate the arrival of an exciting year. This because at the end of 2012 the smart electric drive will be launched and will redefine the concept of urban mobility started over 10 years ago. In fact, since the original design, smart fortwo was conceived as an innovative electric car. Today, fully meets the needs of urban mobility offering extreme attention to the environment, efficiency and driving pleasure. The commercial exasperate the concept of the smart electric drive and with the irony, typical of the brand, it shows, through a film treatment, the loneliness of a number of service gas stations left to themselves during the Christmas period. A sad melancholic music emphasizes this by creating a comic effect. A claim that has almost the tone of a social campaign reads: "No one should ever be alone at Christmas," then apologized on behalf of the smart fortwo electric drive.